Fang Wan on LinkedIn: Right agent, wrong level of hedonism: How high (vs low) hedonic values in… (2024)

Fang Wan

Professor of Marketing||Influencer||Leadership and Performance Coach||Psychoanalyst In Training

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MEHMET YANIT Metehan Yanıt A big congratulation to my team. Our article “Right Agent, Wrong Level of Hedonism: How High (vs Low) Hedonic Values in AI-Performed Tasks Lead to Decreased Perceptions of Humanlikeness, Warmth, and Less Consumer Support” was recently published in Computers in Human Behavior (IF: 9.9). Companies need to be careful when assigning tasks to AI agents. Our work shows that consumers evaluate AI agents more negatively when they perform tasks with high hedonic value. Our work also implies that that when designing AI agents for them fo perform high hedonic value tasks, companies need to make AI agents more human like. Congratulations to MEHMET YANIT again as he also recently defended his Ph.D. dissertation. His computer science background plus his training in behavorial management is a truly great asset for our future work on AI-human interface. #ai #aiapplications #aimarketing #humancomputerinteraction

Right agent, wrong level of hedonism: How high (vs low) hedonic values in AI-performed tasks lead to decreased perceptions of humanlikeness, warmth, and less consumer support sciencedirect.com

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Rohan Shanker, MBA

Brand Marketeer & Sustainability Advocate

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Congratulations MEHMET YANIT!

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Fung Lim

Product Designer

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Very interesting and congrats

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    • Fang Wan on LinkedIn: Right agent, wrong level of hedonism: How high (vs low) hedonic values in… (24)

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  • Fang Wan

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